poster 2

This design is different to my original mock up of the poster. In my first idea I had a large group of people as the background which makes it seem to the audience that they could be part of it, and that I was asking everyone if they were happy. However, I decided to go with a dying flower as my final piece. I think this works perfectly as its literally a visual representation of this film.


Ancillary 1


I have been able to improve the footage significantly from the first time I shot it. In the initial attempt/test there were many errors. The lighting was very poor, the camera quality was bad and the things people were saying were unfocused and kept being interrupted. This time around I made sure that I got everything right. I ensured everyone was quiet when filming, which wasn’t always possible but I did the best I could, I made sure that the lighting worked well and that the camera quality was up to standard. This planning allowed me to product footage of a far higher standard than I initially had. I still have footage I need to film however I think that by following what I did last time and tweaking the set up even more I can produce some great footage.

Lighting and camera set up

BIGG egg

This is the set up that I used when filming the interviews. There were two cameras, one directly in front and one to the left of the subject. This allowed me to get more interesting angles and provide a different viewpoint of the subject and means I can cut between more than one shot when editing. This will mean that the audience is more engaged in the film and will find it more interesting. The camera to the left of the subject feels more personal as it is a close up, so I will cut to it whenever they say something more personal or interesting.

There is a black screen behind them. This was because I thought it would look more professional then if they were just sat in a classroom or bedroom or kitchen. It also brings focus to the subject and what they are saying, and means that it doesn’t matter where they are or what they do, it just matters what they are thinking and saying. It also works well with the lighting.

The lighting was set up with there being a light on either side of the subject. I think this worked very well as it lights up both sides of their face and means there is minimal shadows going across their face. However we found some issues with the right light, which was that the light was too harsh on the subjects face and it made them look shiny. To fix this we got a white screen to put in front of the light (not featured in the image above) which made it a lot more smooth, soft and professional looking.

Robert Rodriguez

So you want to be a filmmaker? First step to being a filmmaker is stop saying you want to be a filmmaker. It took me forever to be able to tell anyone I was a filmmaker and keep a straight face until I was well on my way. But the truth was, I had been a filmmaker ever since the day I had closed my eyes and pictured myself making movies. The rest was inevitable. So you don’t want to be a filmmaker, you are a filmmaker. Go make yourself a business card.”

Billy Star review (Independent post)

Billy Star was a short film directed by the rapper ‘Kevin Abstract’ (Or Ian Simpson) from the boy band Brockhampton. This short film was released not long ago and features some of their songs.

The film is told through the music in a lot of places. It really aids the story telling and is quite different to a lot of other shorts. I am a huge fan of the band, and they have released 3 albums in 2017 alone, as well as this film. The story is about a romance between two men, and the tragedy that it leads to, however it is quite unconventional. The film is not told in chronological order, leading to some confusion but making the ending more impactful. There isn’t much dialogue either, which is also beneficial to the film.

I don’t want to go into too much detail but I would recommend this film to film lovers. There are only a few technical errors, but other than that I loved it.

Poster Mock Up


This is a rough design for the poster that I will create for my short film. I got a picture of a crowd from google (I will be recreating a similar image myself for my real poster) so that I could have a wide range of different people. This is because it ties in with the idea of my short film because I want to know who is happy and why. By having this group of people I am able to question who out of that group is happy. Usually at the top of a poster there are actors names, however no one is really an actor as it is a documentary so I chose to put ‘A short film by Matthew Cassidy’ at the top of the poster. This was the best alternative as it makes it look more professional and doesn’t leave an empty space at the top. The title “ˈhapɪnəs” came from me googling the definition of happiness. When you google a word there is another version of that word underneath the original word. It’s just the word happiness but different, but I chose it as my title because I thought it looked more artistic. The tagline was chosen as it is the last point in my documentary. I am closing the documentary with those words and it is really the main theme of the documentary. The font that I used is called ‘Palatino’ which is a serif font and I chose it as it looked simple but at the same time it doesn’t look too basic, and the way that a lot of the letters are subtly facing down makes it look kind of sad. This font fits perfectly with my documentary. The text at the bottom was added as it is seen on most film posters and it details information about the movie. I just copied it over from another poster however I will be doing it myself with relevant information in my real poster.

Attempt 1

This attempt did not go to plan. Luckily it allowed me to learn from my mistakes and improve on the second time round. In this attempt, the camera quality of one of the cameras was not good enough, as well as the lighting being poor and unprofessional. Along with this, there were people talking in the background which I had to edit around which made it not flow as well. I also think that the camera angles could have been better as well as what people were saying. There were other errors such as the back background not taking up the full shot at times as well. These are all things that I need to improve in the second version.

The Pursuit of Happyness poster analysis

This isn’t a documentary but the subject matter seems relevant enough so I feel like I should talk about this film. I have not seen the film, but I know the basic idea of the film. The first thing that stands out in the font is the red colour used to highlight the word ‘Happy’ which is part of the word ‘Happyness’ in the title. This brings attention to the misspelling of the word, but also means that the audience can focus on the ‘Happy’ part of the word. The words ‘Pursuit’ and ‘Happyness’ are written in bold caps and what appears to be a different font to the other two words. This highlights the two important words in the title and brings attention to them.

The main focus of the poster is the sunlight peaking through behind the main characters hands. They are holding hands in front of a city and some rays of sun are lighting it from the back. This imagery is symbolic of hope, which is a key theme throughout the film. This idea of hope is also represented by the blue sky in the background, as well as their hand holding as it portrays that they are sticking together and supporting each other. The blue background clashes with the dark colours of their clothes, which again suggests that even though they are going through a hard time, there is still hope. Behind them is a city. This is relevant because in the film they are homeless, so the entire city is their kind of their home. Their facial expressions imply that they are still holding on to hope even though they are homeless and earning no money.

Target audience feedback

I created a survey where I asked a few questions before the production of my movie to get a greater understanding of what people would like to see in this documentary.


Question 1 gave me an idea of who was answering the survey. Although this question does not give me a good idea of the audience for my film, it gave me a good idea of who was answering the survey.


Question 2 was similar to question 1. By getting the ages of the people who answered my questions, I was able to look at the answers to the following questions with that knowledge in mind. A 14 year old my look for one thing in a film, where as a 40 year old may look for something entirely different. By understanding the demographic of the survey I was able to have a greater understanding of why questions were answered in certain ways.


This question is the main point of my movie. I can use the answer to this question in my actual movie. It also gives me an understanding of overall who is happy. This helps me with knowing who is answering these questions, as well as helping me out in the pre production stage of making the short film.


This question allowed me to see what percentage of people would be interested in this documentary. I was hoping the percentage would be higher however I am happy with the amount of people that find this premise intriguing and would want to see this film.


From the responses to this question I have decided to go with a voice over. This is the result I was hoping for as I don’t really think that a presenter would work well in this type of documentary.


This again influenced the writing process of the film. A huge majority of people expected interviews in this documentary, so that is why I chose to conduct interviews with people, that act both as research and an important part of my film.


This helped me understand the audiences expectations of a film. They would expect that I should carry out my own research (e.g. the interviews as well as question 3) and also look at existing research that has been conducted by professionals. This would give me a wider range of statistics that I could talk about in my film, and could link it to people in other places in the world.


I disagree with the results of this question. 2 thirds of people chose upbeat music, but I don’t think this will work well in my documentary. I think this is due to some miscommunication in the questions, as the documentary is about happiness, but it isn’t a happy documentary. It is more focused on a lack of happiness rather than people being happy. This is why I think that slower, sadder music would fit better with my short film.


Again, I disagree with this question but mainly due to the run time. I have to keep this film 5 minutes long and I am already using interviews so I don’t really have time to tell peoples stories about happiness. Although this could be very interesting to go into in this short film, I really do not have the time.


Again, due to time issues I do not think I will be able to get into this too much in my documentary. I will try to include professional opinions, however, I can’t fit many more interviews in to the 5 minutes that. I will include some opinions in my narration from the secondary research that I get, but unfortunately I can not go and interview more people.

Film review analysis

The colours used are very basic. The only colours that are used are black, white, yellow and red. The title of the review is just the name of the film as is the case of most reviews. The subtitle as well as the age rating are in yellow to separate them from the rest of the review. The subtitle describes what the special edition is and then has a reference to the movie. Most of the review is entirely text, with no real images being used. This is different from the other reviews that I have looked at as there is usually a picture from the film taking up half the page. This is also different as it is focusing specifically on the special edition and this means that rather than just talking about the film as a whole, the reviewer is highlighting specifically the extras from the special edition. The writer goes into detail about the content of the special edition and saying what the hits and misses were of the bonuses, such as the subplots that were originally cut fitting so well in the extended cut of the film. The language used is a bit more formal than others, however it is more sarcastic when referring to fans disappointment of the film. Another thing that is different with this review is that there is no rating. Most reviews have some sort of star rating system ranging from 1 to 5 stars, however this one just sends with a sentence which sums up their thoughts of the film.