This is a rough design for the poster that I will create for my short film. I got a picture of a crowd from google (I will be recreating a similar image myself for my real poster) so that I could have a wide range of different people. This is because it ties in with the idea of my short film because I want to know who is happy and why. By having this group of people I am able to question who out of that group is happy. Usually at the top of a poster there are actors names, however no one is really an actor as it is a documentary so I chose to put ‘A short film by Matthew Cassidy’ at the top of the poster. This was the best alternative as it makes it look more professional and doesn’t leave an empty space at the top. The title “ˈhapɪnəs” came from me googling the definition of happiness. When you google a word there is another version of that word underneath the original word. It’s just the word happiness but different, but I chose it as my title because I thought it looked more artistic. The tagline was chosen as it is the last point in my documentary. I am closing the documentary with those words and it is really the main theme of the documentary. The font that I used is called ‘Palatino’ which is a serif font and I chose it as it looked simple but at the same time it doesn’t look too basic, and the way that a lot of the letters are subtly facing down makes it look kind of sad. This font fits perfectly with my documentary. The text at the bottom was added as it is seen on most film posters and it details information about the movie. I just copied it over from another poster however I will be doing it myself with relevant information in my real poster.