Analysis

Over the next few weeks I will be looking at and analysing:

  • Short films
  • Film Posters
  • Reviews

I will be doing this in the hope that I gain a better understanding of what makes goes into each of these things, as well as identifying whether they are good or whether they are bad. This will allow me to create the best products that I can and will teach me the necessary skills to create my own review, poster and short film.

My chosen brief

I have chosen to create a short film as I think it is the task I am most suited to. It will allow me to create a story of my own and I can do something that I want to do. I also think I will be able to achieve this and expand on my skills from last year. I was an editor and a DOP last year so I have played more than one role in previous tasks. This means that I can develop these skills as well as gain new skills. I sometimes struggled with my group as we all had different visions for our task, however with this task I will be able to translate my vision on to the screen and really work with what I want to do. I aim to create an innovative, well-made product that stands out from everyone else.

I did not think that the other tasks would suit me as none of them spoke to me. I’m not passionate about music and had no desire to create a music video. I also did not want to do advertisements as it would not allow me to be as creative and focus on story. The trailer does not appeal to me as it would not be editing existing footage, but would require me to make my own footage for a film that does not exist.

Brief 4: Trailer

For this task you have to create a teaser trailer for a film as well as two of the three following:

  • A film magazine front cover featuring the film
  • A poster for the film
  • A website for the film

I think that this task will be the hardest as it would require me to film in many different locations have have an overarching story in mind. I think it would be easier to create a trailer out of existing footage rather than filming footage just for a trailer.

Here are some examples of trailers that I thought were good:

Unfortunately the final product was extremely disappointing compared to the very good advertising campaign.

This is another amazing trailer. Fortunately the final product was just as good as the trailer.

Here is an A level example:

This is a very excellent trailer and got full marks.

Brief 3: Advertising

The task for this brief is to create an advertising package for a new product or service. It must include two TV advertisements with two of the three following:

  • A TV programme sponsorship sequence
  • A radio advertisement
  • A web pop up

This brief does not appeal to me very much as it is not what I am used to from AS. Personally, I like to focus on stories and by creating an advertisement I do not feel that I would be able to create much of a story. It would not allow me to express my creativity as much as the other tasks.

Here are some examples of real adverts:

These adverts stood out to me as one makes you laugh and one makes you cry. Adverts can manipulate the viewer into feeling something so that it can sell them a product.

Here is an example of an A Level students advertisement:

Brief 2: Short Film

This task involves creating a short film. This film has to be around 5 minutes long. Along with this short film you have to create:

  • A magazine article reviewing the short film
  • A poster for the film
  • A website homepage for the short film

Short films are defined as “an original motion picture that has a running time of 40 minutes or less, including all credits” by the Academy of motion picture arts and sciences, although a short film can be any film that is not long enough to be a feature film.

I have seen a few short films and here are my favourites:

This is one of the first short films I ever watched and I loved it. It had an interesting concept and great cinematography. This inspired me a lot and showed me what is able to be accomplished on a small budget with minimal resources.

This is a short film by one of my favourite YouTubers Ralphthemoviemaker. There are many problems with this film. The acting is awful and so is the audio and cinematography. However, it is so much fun. I really like the story. It is extremely funny and silly and it knows it. If you can overlook all of the flaws in some of the technical aspects then you can really have a lot of fun with this short.

I have also looked at some examples from other A Level Media students. This is the one that stood out to me the most:

I liked this one as it had a very interesting narrative. It was not conventional and subverted expectations a lot, all while being interesting, well acted, well directed and well shot. The editing gets very interesting in the second half of the video. It was an extremely well made short and has kept me thinking.

Brief 1: Audio

The first brief is Audio. This task involves creating a music video to promote an upcoming album. The video must be no more than 5 minutes and the music used must not be copyrighted and permission must be granted by the artist. Along with the music video you must also create 2 out of the 3 following:

  • A cover for the album as part of a digipack
  • A magazine advertisement for the release of the album
  • A website for the artist

If I were to choose this task I would be inspired by a number of music videos. These include:



These two music videos are good at evoking an emotional reaction from the viewer and it follows a clear story and narrative.



I have chosen these two videos as the aesthetic of the videos are stunning. They do a very good job by using visual story telling and the video and music work very well together. If I were to create a music video I would try and create something with amazing visuals like in these two music videos.